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Effective Marketing Strategies in Product Creation

Marketing includes matters such as pricing and packaging of the product and creation of demand by advertising and sales campaigns. There are other options, of course, like product creation, resale rights marketing, joint ventures and the likes, but they are merely secondary to the above.

If you take the freelance route, it is important to ensure that all rights to profit from the final product, or any materials produced in its making, remain yours. Bookkeeping, physical product creation or delivery of goods can be done better with specialized help. Determining the purpose of the product is vital in niche product creation.

Implementation of Methodology – The choice of implementation of Six Sigma methodology depends on whether development is required on existing processes (DMAIC) or on new process/product design creation (DMADV). Determining what you really want to sell, something that you can be relaxed selling is the first step at the creation of a niche product. With the technological advancements in the hosting industry, from automated control panels and scripts that simplify creation of accounts; to complete turnkey solutions, there is no excessive need to worry about spending time on the actual product sold to the customer.

For instance, you should be prepared to either perform yourself or to subcontract the completion of the following tasks:- Product idea research (are there any existing products or patents already existing for this idea)- Product specification document training (what it will do, how it will look, how will it be powered, and how the user will interface with it)- Marketing study (what it will be named, who would buy this, how much would they pay, how will we get customers to purchase the product)- Schematic or electronic circuit design process- Creation of a bill of material or BOM and an approved vendor’s list or AVL for each component in the design, preferably with multiple sources identified, with a BOM and AVL for each assembly level in the product- Printed circuit board layout design process (single sided board, double sided board, or multilayer board; size of the PCB; board material)- Mechanical packaging design with user interfaces (displays, buttons, switches, key. This removes all product creation costs from your budget as a marketer.

No other database of affiliate programs offers such a possibility for profit on either the affiliate side or the product creation site. Your chosen niche should allow for the creation of more than one product or service.

There are several marketing strategies that are necessary in the creation of a successful e-commerce web site – Email marketing (broadcasting) of prospects/customers – Effective use of auto responders (generate automatic email messages) – Online Newsletter – Online Form / Survey to capture your prospect’s email address – Electronic Product Delivery (if you sold a digital product) – Advertisement (Ad) Tracking – Back End Sales – Affiliate program etc.

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Finding the Home Based Business That’s Right For You

Once you’ve chosen to get ongoing in a home based business you’ve got a lot of choices to make, and the prevalent one is… what company to become a part of? In this piece of writing we’ll be talking about ways that you can discover the home based business that’s correct for you!There are numerous different elements to finding the right home based business, product, compensation plan, up front cost, time commitment and choosing an up line or sponsor. These 5 factors are key in finding the home based business that is going to allow you to be successful.First let’s talk about product. All home based businesses offer some kind of a product or service that you’re going to be marketing. If a company DOESN’T have a product that is a big red light it means the
company isn’t legit and you shouldn’t even contemplate it.When it comes to choosing a product you’ll want to locate something that you are passionate about and that you can market with enthusiasm. If you don’t actually like the product or service you’re marketing you won’t be any good in the business… period. Sure you may be able to market it
for a little period but after a while you’ll grow tired of pushing product you don’t believe in on people.Figure out if you want to market a physical product or some kind of service. You don’t have to comprehend everything about the product but it is always beneficial to find out if it really has value and is going to be good for the consumer. Once you’ve found the product or type of product you’d like to market you’re on to question number two… compensation plan.There are a lot of distinctive compensation plans out there in the home based business industry. Some are good quality and some are GREAT. Some are intended to allow you to make a lot of money up front and others are more tailored to building a steady stream of income that will be around
for a very long time.So when looking at a compensation plan you’ll need to ask yourself this… how much money do I need to make up front to be pleased? Talk to people that have been in the business formerly and get testimonies to find out if the compensation plan really delivers and then start thinking about number
three… up front or start up cost.Whenever I chat to people about a start up cost they usually get a little spooked at this time. The certainty is that any LEGAL business costs capital to establish. A job you get for free but a business will always cost money, that’s just how it is.You’ll want to figure out just how much funds you are willing to invest in a business up front. A home based business can cost anywhere from $50 – $5000 an it’s a totally personal choice how much you want to expend. Sometimes the $50 company can be just as rewarding as the more expensive
one… but it’s all up to you.If you are married you will want to sit down and talk to your spouse about just how much money you can allow to invest again, it’s a personal judgment that has to be made by you and you alone.The fourth thing you’ll want to think about is time. How much time are you willing or able to invest in a business up front. Some home based businesses are more part time than others.In some companies you’ll need to spend just a few hours a week to see success in others it will be more like a full time job. Like the question of money only you can decide how much time you are really able to spend on a home based business in the opening stages. Also feel free to ask the person in the business you are thinking about joining how much time you will in fact need to spend to be profitable.Finally there is the problem of picking the right up line or sponsor for you. Like the other questions this is a very special issue that only you can really determine, but finding someone that you like and
admire is very important.You want to work with someone who is going to invest some time into making sure you are as equipped for success as possible and most significantly you want to work with someone who has the expertise and the know how to show you exactly how to become profitable.If you answer each of these questions and take your time you will have no problem finding the home based business that is exactly what you need to become tremendously successful. Follow your instincts, do your research and there is no uncertainty you will be on your way to a flourishing career working from home.

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The Real Reason Why Small Businesses Can’t Get Approved for a Loan

Oh no, not again. Yes, that’s right, I’m not going to go there… at least not for today. There’s no shortage of excuses and reasons why small businesses can’t get approved for business loans. It never fails to amaze me the coverage this topic gets especially when the national economy goes into recession or when major political races are at stake. Yes, I agree that small business growth and success is the economic back bone of the US and also, that more than 60% of the US workforce are employed by small businesses. But where I get off the group think is when it comes to the lack of financing for a small business with a business loan. In this article, let’s explore the REAL REASON that small business don’t qualify for loans and the truth may even surprise you.

It’s Deeper Than Statistics
I love numbers and even better, I love reading financial statements and the notes. The love for numbers did not become a passion for me in the world of small business lending until I came to understand that the financial statements tell the story of a business. Similar to the story behind the financial statements, there’s a story behind the statistics stating that small business owners can’t get approved for loans especially if they’re of a certain ethnic group, gender, and / or industry. I’m not completely washing away the reality that there’s a shred of discrimination in our world… hey, we live in a broken society with broken people. However, a large part of this thinking (small business owners can’t get a loan because of skin color, gender, etc) is just simply untrue. I’ve been on both sides of the fence so to speak in the world of small business lending. I’ve worked for a big bank, and I’ve worked for a not for profit community development financial institution and it’s always the same. The number one reason why small business can’t (and don’t) get approved for loans is due to the considerably large operating risk that exists in these businesses.

Operating Risk: It All Starts with You
What does operating risk mean? Well, here’s a question to bring some clarity. What speaks more to sustainability: a business that’s been operating for at least one year or a business that’s still in the owner(s) mind? I’d go with the first option. Operating risk means that you have and continue to execute on your business plan(s) and that the business is cash flow positive (i.e. returning a sustainable profit margin to cover costs and make you money). Here’s the sad truth: not many small businesses get to this point. Most if any, within two years are still trying to figure things out. OK, granted, there are levels to this particularly when you observe the diversity of businesses. However, I’m speaking to the ones that endeavor to obtain a business loan.

In closing, I offer a couple of ways to minimize your operating risk and increase your chances of getting approved for a loan. (1) Grow tough skin and learn to survive. The game of business is one of survival. Most days, things will not go your way and you just have to stay the course, be adaptable, and stay true to the business mission. (2) Never forget the 3 P’s – Production, Processes, and Personnel. Become efficient in the production of what you offer for sale, create and put in place processes to enhance production efficiency and ultimately the customer experience, and finally, hire, train, and invest in people who share your vision for the business.